Halfway donation irratate gamer donator and insult Charity member?

Let's quickly look back on this issue. Atlantica Online's company Ndoors carried out an event the past holiday. They want to make a donation by selling items of "Acong's Stocking Stuffer" to gamers, and then take "a portion of the proceeds" as donation to the Charity named Child's Play. Many gamers so purchased in this cash shop, of course most of them puchased because of the donation. It was really a good idea and the event went on well before an offcial statement saying that only 5% of gross revenue comes to the Child's Play Charity. This news irratate the gamers, and most of them complained. (Atlantica Online gold)And what went on is more theatrical: Child's Play,  when Ndoors was  going to give the 5% to, basically said:"we don't want your money". This is big slap on Ndoors' face.

 Let's think for a minute of this issue, to be fair, i want to cover the both sides of this story. 5% is not so much compared with the total gross revenue, but compared with 0%(those who dont even think of this give-back), is something. Although Ndoors made mistakes in this story, they have do something that worth a extension not only in scale but only in potency.